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Most organisations are trying to "improve the culture."
But the problem with culture is that it's not something you do. It's something that emerges.
Culture is not the solution. It's the result.
And it's created by one thing: reinforced attitudes.
At Appellon, we don't diagnose "culture problems."
We measure — and shift — the attitudinal patterns that drive performance, trust, safety, and wellbeing.
Because if you're trying to fix culture directly, you're chasing the shadow, not the source.
What Is an Attitude?
An attitude is more than an opinion or a mood. It's a learned pattern of response — how people behave, think, or feel in relation to their environment. And in the workplace, these patterns are shaped by:
- What gets rewarded
- What gets tolerated
- What gets modelled
- What gets repeated
Over time, these become normalised responses — not because of intent, but because of repetition.
As Dr. Sue Jauncey outlines in The Next Generation Workforce whitepaper:
"Most culture challenges are, at their core, unreinforced or misaligned attitudes — modelled inconsistently and measured without correction."
The Mistake: Trying to "Fix" Culture
Many organisations attempt to build culture through:
- Vision statements
- Values posters
- Engagement scores
- Off-site workshops
- Branded wellbeing programs
But these efforts operate on the surface. They measure sentiment, not behaviour.
They broadcast values, but rarely reinforce them.
That's why they don't stick — and why employee belief systems stay unchanged.
Culture, in this outdated model, becomes performance theatre.
The Truth: Culture = The Reinforced Sum of Attitudes
Culture is not built.
It is repeated — in daily interactions, leadership signals, peer reinforcement, and system design.
It's why two teams in the same organisation can have completely different "cultures":
→ Because their reinforced attitudes are different.
→ Because their patterns of behaviour aren't aligned.
At Appellon, we don't change culture through messaging.
We change what gets reinforced — until new patterns emerge as the new normal.
🔬 Why This Works: The Neuroscience of Organisational Patterning
The human brain is wired to conserve energy and minimise threat.
That's why it relies on default behaviours unless new behaviours are:
- ✔️ Safe
- ✔️ Socially reinforced
- ✔️ Repeated regularly
In a high-pressure workplace, if achievement and connection are not actively reinforced, the brain defaults to:
- Cortisol-driven reactivity
- Silence and avoidance
- Learned helplessness
When reinforcement is present, the brain shifts — over time — toward:
- Oxytocin-driven trust
- Proactive contribution
- Shared responsibility
"Culture does not shift through sentiment.
It shifts through repetition, reinforcement, and safe social learning."— Appellon Whitepaper: Learned Helplessness in Organisations
Appellon's System: From Attitudes to Collective Performance
Appellon operationalises attitude reinforcement at scale — using neuroscience-backed tools and real-time system design.
✅ Tech-Driven Coaching
Behavioural insights delivered in real time — personalised, data-backed, and grounded in actual practice, not perception.
⏱️ 10-Minute Micro-Learnings
Weekly, consumable sessions that embed new thinking and reinforce patterns of trust, contribution, and progress.
🔁 Real-Time Behavioural Reinforcement
Because the brain doesn't learn from one-offs. It learns through rhythm.
Week by week, we reinforce:
- Shared standards
- Progress as a norm
- Accountability without blame
- Leadership through modelling
- Achievement + connection as the core of wellbeing
When You Reinforce Attitudes, Culture Takes Care of Itself
When organisations stop trying to manage culture, and instead reinforce the right attitudes:
- ✔️ Psychological safety rises
- ✔️ Leaders become reinforcers, not performers
- ✔️ Teams rebuild belief in the system
- ✔️ Performance becomes a byproduct of structure
This isn't branding. It's biology.
Final Thought: Stop Fixing Culture. Start Reinforcing Attitudes.
At Appellon, we say it simply:
"Culture is what people repeat."
If you want to shift it, stop talking — and start reinforcing what matters.
- ✅ Science-backed
- ✅ Built for scale
- ✅ Repeated in just 10 minutes a week
Because the best organisations don't brand their culture.
They reinforce the attitudes that build it.
🔍 Want to diagnose the behavioural patterns driving your culture today?
Book a demo and start the shift from cortisol to connection.